rebellious (44)

A couple friends and I collab-ed on some “rebellious” ideas.  After many thorough rounds of pen and marker scribbling, I looked through my handwriting on the lined 8×11 sheet and decided I’d go deeper with 2 of them for these posts.

So turtleneck.

Turtlenecks are something I think of when I think of rebellious.  I seriously used to hate around that cold season time when I was younger and my mom busted out my turtlenecks.  Especially this dark green one.  It was thick and just so close to  my face.  Your clothes should never get that close to your chin…freaks me out.

Anyway, I would rebel.  I would take it off, get yelled at to put it on, then roll it down until I looked like a turtle but at least it wasn’t suffocating me.

Scary, right?

Thinking about escaping the clutches of my turtleneck, I thought about a pair of Levi’s that you put on that helped you get out.

3 Part Commercial

Girl looks dejectedly down at her fuzzy, pilling, thick green turtleneck.  She’s about 8 with brown pigtails and is standing alone in her pink-painted room.  Everything around her is pleasant, except her face because she’s in the stupid turtleneck.  She stands there.  It zooms in on her face and she looks down.  Her jeans are looking up at her.  She smiles.

The screen goes black and there are sounds of wooshing and ripping.  The scene lights up to just her face, smiling.

It pans out and she’s now wearing a cute vest made out of her turtleneck with a comfy long-sleeved shirt underneath.  She looks down at her jeans that look like they’re smiling at her and says, in the cutest little-kid voice, “Thanks.”

 Magic jeans.

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responsible (43)

For this post, I finally attained my goal and made the stop-motion video.

This is Levi’s being responsible.  They’re a good student.  They get up on time.  They put themselves in the wash regulalrly.  They eat all their starches and stay healthy.

Here is their story.

[Bear with me, this is my first ever stop-motion.  Much harder than I originally thought and not as fun as when I thought of the idea. So many pictures to take.  I think I started with something like 396.]

Make it fullscreen and 1080p if your computer can handle it!

A day in the life of responsible Levi’s.

The idea behind this is that Levi’s, themselves, are responsible.  They don’t care about goofing off.  They sit at in bed in their post-hot-shower robe after they’ve done all their work and just relax until the wee hours of 10-something PM when they go to bed so they can get up on time for the next day.  They never forget all their To-Do’s and set their alarms so they can get to class on time.  They’re the reliable, responsible, Levi’s.

Maybe there will be a sequel with their evil twin.  

The partying, 

procrastinating,

tardy,

disorganized,

impulsive Levi’s.

responsible (42)

Wieden + Kennedy: The Future of Creative Business from Piers Fawkes on Vimeo.

I found this video while procrastinating my upcoming responsible post involving stop-motion.  I thought I’d watch it and reflect on it for this post.  They talk about the integration of technology and creativity, which goes well with my upcoming project involving just that.

I urge anyone else to take a look, too.  They basically talk about what other companies are doing, and what W+K has been and will be doing to be better.

It’s pretty cool and they have British accents so everything they say sounds ten times cooler/smarter.  No lie.  I’m gonna work on getting to London and building my own British twang specifically for that reason.

The vid features Dan Hon and Nick Barham, two guys from W+K.  In this video, they talk about where other creative businesses are going and where their company, W+K, is going.  It’s cool because they talk about how other creative businesses are creating models of sorts for ways they should do things, while W+K is trying to stay away from those.  They, in contrast, want to experiment to see what works best.

What else do they talk about…

Oh yeah. They talk about the “re-crafting of the agency” and how they’re doing this with W+K.  They talk about how “terrifying” it is how the first thing that sometimes gets shown to a client after some idea generation is a Photoshop comps and how this may be common to other agencies, but not theirs. He says that’s terrible because the agency doesn’t yet know what they’re building.

They talk about how as much as technology is important, so is storytelling.  He gives the example of Steve Jobs and Pixar and that if he had left the storytelling component out of his endeavors, they wouldn’t be as good.

Technology is a medium to craft with, not just a tool.

He talks about Google analyzing to a crazy extreme which shade of blue to use for their hyperlinks, and how companies like Google and Facebook are technologically deft but aren’t using “soul.”

He also says it’s easier to teach a creative group to use technology than to integrate creativity into an engineering group.

Dan talks about W+K opening their basement to small companies that are trying to make it and having some of their clients and non-clients like Google and Target mentoring them.  Pretty cool.

They end it with “It’s ok to be stupid.” Just learn from it and “figure out ways to be a little less stupid.”

Embrace the stupid.

Something I found on one of their blogs:

I like it. I like it a lot.

responsible (41)

Rizzy Bizzy.  This is what parents would say to kids after they thought of some “cool” slang to say to them.

Rizzy Bizzy = Responsible.  Parents trying to be cool, young, and hip.  “Honey, stay rizzy bizzy!” 

Exhibit A

How bout we target Levi’s to some parents trying be be hipper…cooler…better dressed?

Kinda like when Ryan Gosling gives Steve Carrel the makeover of his life.  Stay at home dad to pimp daddy.

There’s an article in the LA Times about males in movies getting important wardrobe makeovers and turning into stylish, suave superheroes of another nature. We’re seeing this more and more of recently.  Not complaining…let’s get dressed, men.

Men, you and only you are responsible for using what you got.  Because when you don’t use what you got, you do, in fact, lose it.  And getting back to your once stylish roots will be a slow uphill battle.

So back to the Levi’s idea.  Levi’s needs to come up with a campaign targeted at the men in world that are sporting all-white New Balance sneakers wherever they go.

Maybe full-page ads in magazines and bus shelters with a middle-aged man, sporting things reminiscent of middle-aged men who’ve lost their oomph.  White sneakers, slouchy, ill-fitting, light colored jeans and some sort of too-big polo.  The look of frump. He’s standing in the middle of the page on a red backdrop, dramatic dark lighting behind him.  He looks confused, hands in his pockets.  Awkward stance.  The line underneath reads, “Not now. Not ever.”

6 or 7 guys are picked to do these ads.  A bunch of the ads are released with the guys looking frumpy and unkempt.  Then, the same guys are featured in the reaction ads.  They feature all the guys with fitted shirts, dark Levi’s denim, cuffed to show their new shoes.  They’re standing comfortably, confidently, normally.  A few have blazers on top of t-shirts.  Watches on their wrists.  Casual and cool. The line reads, “Nice work.”

Levi’s get a line of darker, sleeker denim aimed at successful, working men.  They are parents, carpool drivers for soccer games, businessmen, divorced, married, mid-range young to mid-range old.  They need their own jeans.  Each of these jeans in this line come with a Suggestion Booklet for age-appropriate, polished looks [not in those exact words].  Maybe called something like “Your Jeans Should Never Be Lighter Than This —> [pointing to a pretty dark, denim fabric swatch] and 49 Other Rules for Success

The whole campaign is based on humor and being honest with those men that need that extra push in the right direction.

By doing this, Levi’s also embraces this new and emerging man makeover trend seen in some recent movies.  Might as well jump on this while the topic’s hot and men see it all around them.

Gentlemen: “Be better than the Gap!”

responsible (40)

Woah. 40 already? Dayum.

During a downtown excursion, some thoughts on responsible popped into my head.

My friends and I were going downtown to Cha Cha’s to dance our booties off.  After 3 hours of straight, back-breaking dancing (that I regretted the next day….super sore) it was time to head out and get ourselves home.  Unfortunately, we hadn’t been responsible enough to designate a driver or even call anyone.  But we didn’t lose sight of being responsible and actually finding some form of transportation to get our scha-wasty, pooped-out selves home.  Someone yelled out “Bus!”

I immediately wanted to walk.  The Bottom and Back Bus is great for a free ride up and down Cary and Main, but I hate being crammed in a school bus full of drunk people, being rowdy and trying to meet you.

“My name is Mary.  Please stop whipping your arms around in front of my face.  You’re about to hit me.”

That’s an actual quote from that night.  I was not entertained, almost frightened by this drunk guy trying to tell my friend and I that people who don’t laugh at his faces are crazy [so he says in his crazy voice] which was followed by him making crazy faces at us, and us nervously laughing at his crazy faces.  Oh, the bus.

Gonna try and keep riding it to a minimum.  Being better, more responsible next time and designating a driver.

But looking around, I saw tons and tons of people on it, and still more climbing aboard.  Lots of people ride that thing for at least ten minutes.  I immediately thought about FourSquare.  FourSquare lets you check into places and move up in ranking until you basically own the place, virtually, from the amount of times you’ve been there compared to you peers.

I thought of an idea including Levi’s for this.  Since the bus gets so much traffic, and it’s all people being social, why doesn’t it get its own, official FourSquare location.  But checking in doesn’t just make you in charge of the place on the interweb world, it gives you perks.  Here’s the idea:  Each check in gets you non-FourSqaure points. Partnering with local stores, check-ins could come with an additional option to choose which of the local partners [that have partnered with the Bottom and Back Bus]  your check in points go to.  Stay with me, here.  You choose a local store.  Each check-in is worth between 5-10 points.  5 points for a weekday ride, 10 points for a weekend ride.  Every 50 points, a $5 off coupon becomes activated for you to use for the local store you’ve been choosing your points will go to.  75 points gets you $10.

The Bottom and Back Bus partnering with local stores, like Levi’s at Short Pump, and also FourSquare to create this points-reward system lets everyone involved get a perk.  People ride the bus and the bus builds a bigger, loyal fan base, Levi’s gets more customers who are willing to buy more with their coupons, and FourSquare becomes the portal.  Boom.

I don’t have foursquare because I feel like I’m on so many social sites already, but if I was, I would totally buy into coupon check-in rewards.

thankful (39)

A few years back I won a ton of sunglasses from this company out in California.  San Diego to be exact.  

Shortly after, I started promoting for them.  Ace, the founder/owner, sends me some stickers, sunglasses, and other things and I basically flaunt them around as best as I can, everywhere I can and give them out to people.  It’s pretty cool and I really support his company since he started it not too long ago and in recent years it’s been blowin’ up.  I see his stuff everywhere now.

I’ve been so thankful I could be part of his company’s success by getting the word out as much as possible.  It’s given me the opportunity to think in terms of marketing, which always helps when you go on to be an Ad major.

I also appreciate him appreciating my input for his stuff.  It’s cool.

I decided to promote a little on here and tell you guys to check out his stuff.  It’s da bomb.

Crazy affordable and dope.

As of recent, you can go to the site and create your own custom shades.  I made some Levi’s inspired ones.  Here they are.

Like?

Go check it out.

Laterz on the manjay.

Oh, and the idea tying in Levi’s? Levi’s look great with these custom shades or any of the others.  If I was wearing Levi’s, I’d personally pair them with these pre-designed Knocks —

Simple looks that go great with a pair of blue [or black] jeans.  Even Levi’s khakis.

Promo done.

thankful (38)

This video is long.

Just so much of me talking.

I talk about what I’m thankful for. I sound pretty shallow because my brain’s fried and all I could do was look around on my desk to remember what I’m thankful for.  So while my iPhone is something I love not-broken, finally getting it fixed probably isn’t at the top of my thankful list.  Ok, disclaimer done.  Not shallow.

I also realized how boring just rambling gets, so I put it to the tune of Biggie Smalls.

Makes it tenfold better, I think.

At the end, I finally got somewhere, and asked what Levi’s would be thankful for and tried to answer for them.  Hard to answer for something that never talks.

And here it is.

So much rambling in here.  Took forever to film and edit out at least some of the UMMM’s/dead space.

Enjoy!

Also noticed I start whispering at the end…I don’t know why I got so quiet.  Probably because my ideas started losing steam…so much steam.

thankful (37)

Lots of things to be thankful about all the time.

I’m gonna go for the obvious, yet never-overstated parents.  They’re just the best.

I appreciate them to the nth degree….infinite appreciation.  I actually am not sure what that means in math lingo…but what I meant with it was that I really am so thankful for them all the time.  They’re love and support is what keeps me going when I really don’t feel like it.  My mom always has honest, loving, simple truth that she spills on to me over the phone.  My dad…always has the honesty.  They’re both there for me and I can feel with everything they do they want the best for my little sister and I — just pure happiness and joy from our lives.

From this thought, I found a very joyous picture of my little sister after receiving some birthday presents.  Just the kind of joy our parents want to see on our faces all the time.  So why not give them a throw?

Costco lets you go online and upload pictures to a throw they will make.  I did that.

Pure joy captured on a blanket.

Before thinking of this idea, I was thinking about the thick, almost everlasting fibers of denim that weave and bob to make for a solid piece of attire.  All this weaving and bobbing seriously makes the material tough and strong.  Very supportive.

This blanket, too, has its own weaving.  The picture on the blanket represents the joy we get from our parents when they’ve done something marvelous for us.  The blanket’s stitching represent the support and stronghold behind what it is to be a parent.  Almost like to hands waffle-holding each other tightly, the fibers interlock and don’t let go, to catch and support.  To warm and protect.

Just like Levi’s.

Levi’s fibers, just like those of this blanket, with their durable weaving, represent everything my family does for me.  They hold me tightly, support me, and keep me warm and covered…in many ways.  Fibers are love.  The stronger the fibers, the stronger the love.

Makes me thankful for the strong fibers of my family.  The strongest.

[Awww.]

thankful (36)

Sticky Rice is pretty awesome.  I’m thankful for their blingo.

Blingo = speed Bingo @ Sticky Rice every Thursday.  Many rounds until around 2 am.  Every round has a winner.  Each new winner gets to pick from the prizes of previous winners and trade them out or keep his/her new prize.  As the night progresses, more drinks are bought and drank and people become sufficiently intoxicated.  And the Blingo game gets much faster.  Fun, right.  I recommend anyone who hasn’t gone,

Go.

I’m thankful for great, eclectic people, cool prizes, and cheap drinks.  All these equal simple good times.  How much simpler does it get than Bingo?

Pokeball!

I was thinking about what to wear before going out.  I was sitting in the biggest flannel PJ’s and, not gonna lie, wishing they were one-sies.  So comfortable.

Anyways, when my friend hollered at me to go out, I was like man, I’m so comfortable.  I dont’ want to do anything to my appearance right now.  But I still want to look good going out.  Never have I/will I ever wear my PJ’s out in public.  I scanned my closet and I found the perfect ensemble.  Blue jeans, flats, and a white T.  A necklace on top to pull it together.  Way less effort than I expected.  I was ready in ten minutes.

I went out, had a great time, and came back.  I literally looked down at my jeans and was so happy with them for a comfortable, yet well-dressed night out.  They pulled it together for me.  These are them.  They’re not quite Levi’s, they’re Nudies, but the idea behind the denim is still the same.

What an awkward picture.  Whatever…I didn’t feel like taking another Myspace mirror pic.

Nice denim is the fabric you can put on with ten minutes to get ready that gives you a pulled together look.  Nice denim really makes all the difference in a normal casual outfit and one that’s just sub-par…or maybe par.  I don’t know how to best describe it, but I was really thankful that my jeans were super easy, weren’t too flashy, were crazy comfortable all night, and looked great….a little bit better than just any pair of blue jeans.

The ones I have are a super high waist, dark wash so they make anything you wear and anything in them look fabulous.  Now that I’ve finished ranting about my favorite pair of jeans, I wanted to go over the idea one more time.

So the thoughts behind this post are that I’m not only thankful for Sticky Rice Blingo Good Times but also the jeans that I was in that helped me be comfortable and fly.

The idea behind all this halabaloo [been using the weirdest words lately, see: Mumbo-Jumbo] is that denim is the material that pulls it all together for you for a good night out in the last ten minutes, when you’re sitting in your flannel PJ’s not wanting anything but to be in them the rest of the night.  It lets you stay comfortable and makes you feel awake…that, actually, must be the tightness of my jeans…so I guess that doesn’t apply to males.  It’s the fabric that gets you going with a feeling that you’re still on the couch doing nothing.  Comfort and stability.  Cushion and structure.  Denim.  Plus, tight denim does wonders for your butt.  Cha-ching.