So what’s more weirder and more impractical than giving my gold Levi’s a Facebook?  Nothing, I would say.  But gold pants deserve a Facebook because they’re fly.  So I made one for mine.  Because they’re fly.

Definitely showing that Facebook can build a fan base for the weirdest/best/most quixotic things of them all.  I really want my Levi’s to have so many Facebook friends.  They’ll have to make friends in real life, too, of course.  But they’re online personality will thrive.